Pay by Bank App were invited to give a thought leadership presentation on mobile payments at an event where many of their potential clients would be attending. However, they were briefed not to mention their product nor make a sales pitch. A tricky brief! We wrote this deck after reading the latest papers and research on mobile payments and left the audience with a provocative, thought provoking ending which successful stimulated discussion and connection. We developed the look and feel and used animated infographics to ensure the data points were simplified and digestible.